Nice Wines
Nice Wines drives strategy with elm’s ready-made insights
The brand: Nice Wines
Nice is a brand of high quality still wine in cans that launched in March 2019. As well as selling at beach bars, horse racing events and at your local Wagamamas, Nice’s o...
Minor Figures
Minor figures drives new product development with elm
The brand: Minor Figures
Minor Figures was created in 2014 to fill a gap in the market for premium iced coffees. They’ve since redeveloped their range to be vegan, diversified to offer oat milk as a ...