Case studies

Nice Wines

Nice Wines drives strategy with elm’s ready-made insights

Nice Drinks

The brand: Nice Wines

Nice is a brand of high quality still wine in cans that launched in March 2019. As well as selling at beach bars, horse racing events and at your local Wagamamas, Nice’s o...

Minor Figures

Minor figures drives new product development with elm

Minor Figures

The brand: Minor Figures

Minor Figures was created in 2014 to fill a gap in the market for premium iced coffees. They’ve since redeveloped their range to be vegan, diversified to offer oat milk as a ...

Start Your Free Trial Now