Case studies

Nice Wines

Nice Wines drives strategy with elm’s ready-made insights

 

The brand: Nice Wines

Nice Wines drives strategy with elm’s ready-made insights

Nice is a brand of high quality still wine in cans that launched in March 2019. As well as selling at beach bars, horse racing events and at your local Wagamamas, Nice’s off-trade sales channels include Sainsburys, Amazon and Shopify...

Minor Figures

Minor figures drives new product development with elm

 

The brand: Minor Figures

Minor figures drives new product development with elm

Minor Figures was created in 2014 to fill a gap in the market for premium iced coffees. They’ve since redeveloped their range to be vegan, diversified to offer oat milk as a standalone product and recently became a carbon neutral business. To...

Livia’s

Livia’s stays ahead of consumer trends with elm

The brand

Livia’s stays ahead of consumer trends with elm

Livia’s makes sweet treats that are better for you. Naturally gluten free, dairy free and vegan and always indulgent. They’ve been going for about five years and you’ll find them stocked by major retailers like Tesco, Sainsbury's and Waitrose, as well ...

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