Case studies


Kendamil is improving its ROS with elm

The brand: Kendamil

Since being developed six years ago, Kendamil’s award-winning infant formula has won the hearts of parents who value quality over price. As befits a manufacturer based i...


Enabling THIS to turn data into action

The brand: THIS

THIS is a young brand on a mission to put the world’s livestock into retirement through the creation of hyper-realistic meat alternatives that could fool any meat eater. The comp...


Huel is saving time and gaining insights with elm

The brand: Huel

Huel’s nutritionally complete meals in a bottle are a convenient, healthy and vegan alternative to sandwiches for busy consumers on the go. Founded in 2014, the c...

Nix & Kix

Nix & Kix is improving buyer relationships with elm data

The brand: Nix & Kix

Nix & Kix is a refreshing soft drinks company that makes fruity flavours with a bit of ‘zing’ (just the right amount of cayenne pepper). Its drinks are always free of...


KIND is supercharging its field team with elm data


The brand: KIND

KIND is on track to be the UK’s biggest healthy snacks brand. Originally founded in the US, where they’re now a $1.5bn business, KIND launched in the UK in 2015. In the last 6 years...


Clean Co drives promotional strategy with elm


The brand: CleanCo

CleanCo was started in 2019 by Made in Chelsea star Spencer Matthews and has rapidly grown to become the number 1 no and low alcohol spirit brand in grocery retail. They create authen...

Sauce Shop

Sauce Shop finds headspace with a scalable data solution

Sauce Shop

The brand: Sauce Shop

Sauce Shop is not only a brand of award-winning sauces - they’re also a food manufacturing business. Having launched in 2014 from their home kitchen, founders Jam...

Nice Wines

Nice Wines drives strategy with elm’s ready-made insights

Nice Drinks

The brand: Nice Wines

Nice is a brand of high quality still wine in cans that launched in March 2019. As well as selling at beach bars, horse racing events and at your local Wagamamas, Nice’s o...

Minor Figures

Minor figures drives new product development with elm

Minor Figures

The brand: Minor Figures

Minor Figures was created in 2014 to fill a gap in the market for premium iced coffees. They’ve since redeveloped their range to be vegan, diversified to offer oat milk as a ...

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