Case studies

Nix & Kix

Nix & Kix is improving buyer relationships with elm data

The brand: Nix & Kix

Nix & Kix is a refreshing soft drinks company that makes fruity flavours with a bit of ‘zing’ (just the right amount of cayenne pepper). Its drinks are always free of...


KIND is supercharging its field team with elm data


The brand: KIND

KIND is on track to be the UK’s biggest healthy snacks brand. Originally founded in the US, where they’re now a $1.5bn business, KIND launched in the UK in 2015. In the last 6 years...


Clean Co drives promotional strategy with elm


The brand: CleanCo

CleanCo was started in 2019 by Made in Chelsea star Spencer Matthews and has rapidly grown to become the number 1 no and low alcohol spirit brand in grocery retail. They create authen...

Sauce Shop

Sauce Shop finds headspace with a scalable data solution

Sauce Shop

The brand: Sauce Shop

Sauce Shop is not only a brand of award-winning sauces - they’re also a food manufacturing business. Having launched in 2014 from their home kitchen, founders Jam...

Nice Wines

Nice Wines drives strategy with elm’s ready-made insights

Nice Drinks

The brand: Nice Wines

Nice is a brand of high quality still wine in cans that launched in March 2019. As well as selling at beach bars, horse racing events and at your local Wagamamas, Nice’s o...

Minor Figures

Minor figures drives new product development with elm

Minor Figures

The brand: Minor Figures

Minor Figures was created in 2014 to fill a gap in the market for premium iced coffees. They’ve since redeveloped their range to be vegan, diversified to offer oat milk as a ...


Livia’s stays ahead of consumer trends with elm


The brand

Livia’s makes sweet treats that are better for you. Naturally gluten free, dairy free and vegan and always indulgent. They’ve been going for about five years and you’ll find the...

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