Case studies

Bio&Me

Why Bio&Me approached elm at the start of their retail journey

 

The brand: Bio&Me

Bio&Me makes good gut health deliciously easy, powered by plants and backed by science. They believe that people and microbes thrive on variety and deli...

La Vie

How La Vie is using data to successfully launch into the UK market and manage demand

 

The brand: La Vie

La Vie is on a mission to help people switch from animal meat to plant-based meat, with a big happy smile on their face. What’s their s...

Wild

How Wild is using elm data to launch into mass market retailers

 

The brand: Wild

Wild is a plastic-free natural deodorant brand containing no nasty aluminium, parabens and sulphates. Starting out as a D2C business in 2020, just a year later...

Kendamil

Kendamil is improving its ROS with elm

The brand: Kendamil

Since being developed six years ago, Kendamil’s award-winning infant formula has won the hearts of parents who value quality over price. As befits a manufacturer based i...

THIS

Enabling THIS to turn data into action

The brand: THIS

THIS is a young brand on a mission to put the world’s livestock into retirement through the creation of hyper-realistic meat alternatives that could fool any meat eater. The comp...

Huel

Huel is saving time and gaining insights with elm

The brand: Huel

Huel’s nutritionally complete meals in a bottle are a convenient, healthy and vegan alternative to sandwiches for busy consumers on the go. Founded in 2014, the c...

Nix & Kix

Nix & Kix is improving buyer relationships with elm data

The brand: Nix & Kix

Nix & Kix is a refreshing soft drinks company that makes fruity flavours with a bit of ‘zing’ (just the right amount of cayenne pepper). Its drinks are always free of...

KIND

KIND is supercharging its field team with elm data

CleanCo

The brand: KIND

KIND is on track to be the UK’s biggest healthy snacks brand. Originally founded in the US, where they’re now a $1.5bn business, KIND launched in the UK in 2015. In the last 6 years...

CleanCo

Clean Co drives promotional strategy with elm

CleanCo

The brand: CleanCo

CleanCo was started in 2019 by Made in Chelsea star Spencer Matthews and has rapidly grown to become the number 1 no and low alcohol spirit brand in grocery retail. They create authen...

Sauce Shop

Sauce Shop finds headspace with a scalable data solution

Sauce Shop

The brand: Sauce Shop

Sauce Shop is not only a brand of award-winning sauces - they’re also a food manufacturing business. Having launched in 2014 from their home kitchen, founders Jam...

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