Dr. Will’s
How Dr. Will’s is using elm to save time and speak their buyer’s language
The brand: Dr. Will's
Dr. Will’s is an all natural condiments company with a mission to make food better in every way. All the ingredients they use for their sauces are ...
Bio&Me
Why Bio&Me approached elm at the start of their retail journey
The brand: Bio&Me
Bio&Me makes good gut health deliciously easy, powered by plants and backed by science. They believe that people and microbes thrive on variety and deli...
La Vie
How La Vie is using data to successfully launch into the UK market and manage demand
The brand: La Vie
La Vie is on a mission to help people switch from animal meat to plant-based meat, with a big happy smile on their face. What’s their s...
Wild
How Wild is using elm data to launch into mass market retailers
The brand: Wild
Wild is a plastic-free natural deodorant brand containing no nasty aluminium, parabens and sulphates. Starting out as a D2C business in 2020, just a year later...
Kendamil
Kendamil is improving its ROS with elm
The brand: Kendamil
Since being developed six years ago, Kendamil’s award-winning infant formula has won the hearts of parents who value quality over price. As befits a manufacturer based i...
THIS
Enabling THIS to turn data into action
The brand: THIS
THIS is a young brand on a mission to put the world’s livestock into retirement through the creation of hyper-realistic meat alternatives that could fool any meat eater. The comp...
Huel
Huel is saving time and gaining insights with elm
The brand: Huel
Huel’s nutritionally complete meals in a bottle are a convenient, healthy and vegan alternative to sandwiches for busy consumers on the go. Founded in 2014, the c...
Nix & Kix
Nix & Kix is improving buyer relationships with elm data
The brand: Nix & Kix
Nix & Kix is a refreshing soft drinks company that makes fruity flavours with a bit of ‘zing’ (just the right amount of cayenne pepper). Its drinks are always free of...
KIND
KIND is supercharging its field team with elm data
The brand: KIND
KIND is on track to be the UK’s biggest healthy snacks brand. Originally founded in the US, where they’re now a $1.5bn business, KIND launched in the UK in 2015. In the last 6 years...
CleanCo
Clean Co drives promotional strategy with elm
The brand: CleanCo
CleanCo was started in 2019 by Made in Chelsea star Spencer Matthews and has rapidly grown to become the number 1 no and low alcohol spirit brand in grocery retail. They create authen...