Case studies

Dr. Will’s

How Dr. Will’s is using elm to save time and speak their buyer’s language


The brand: Dr. Will's

Dr. Will’s is an all natural condiments company with a mission to make food better in every way. All the ingredients they use for their sauces are ...


Why Bio&Me approached elm at the start of their retail journey


The brand: Bio&Me

Bio&Me makes good gut health deliciously easy, powered by plants and backed by science. They believe that people and microbes thrive on variety and deli...

La Vie

How La Vie is using data to successfully launch into the UK market and manage demand


The brand: La Vie

La Vie is on a mission to help people switch from animal meat to plant-based meat, with a big happy smile on their face. What’s their s...


How Wild is using elm data to launch into mass market retailers


The brand: Wild

Wild is a plastic-free natural deodorant brand containing no nasty aluminium, parabens and sulphates. Starting out as a D2C business in 2020, just a year later...


Kendamil is improving its ROS with elm

The brand: Kendamil

Since being developed six years ago, Kendamil’s award-winning infant formula has won the hearts of parents who value quality over price. As befits a manufacturer based i...


Enabling THIS to turn data into action

The brand: THIS

THIS is a young brand on a mission to put the world’s livestock into retirement through the creation of hyper-realistic meat alternatives that could fool any meat eater. The comp...


Huel is saving time and gaining insights with elm

The brand: Huel

Huel’s nutritionally complete meals in a bottle are a convenient, healthy and vegan alternative to sandwiches for busy consumers on the go. Founded in 2014, the c...

Nix & Kix

Nix & Kix is improving buyer relationships with elm data

The brand: Nix & Kix

Nix & Kix is a refreshing soft drinks company that makes fruity flavours with a bit of ‘zing’ (just the right amount of cayenne pepper). Its drinks are always free of...


KIND is supercharging its field team with elm data


The brand: KIND

KIND is on track to be the UK’s biggest healthy snacks brand. Originally founded in the US, where they’re now a $1.5bn business, KIND launched in the UK in 2015. In the last 6 years...


Clean Co drives promotional strategy with elm


The brand: CleanCo

CleanCo was started in 2019 by Made in Chelsea star Spencer Matthews and has rapidly grown to become the number 1 no and low alcohol spirit brand in grocery retail. They create authen...

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