Consolidate your entire
FMCG business.  

Save time and unlock growth with elm, the tool
that puts all your FMCG data in one place.
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Automated Data
Unlock your data in seconds

No more getting your spreadsheets in a twist
before that Monday meeting.
Buy yourself time
Time to ditch those spreadsheets. With elm, your sales reporting is automated, saving you valuable time and headspace.
Get FMCG-specific insights
elm is designed for the challenges faced by FMCG brands. Our tool takes you from extraction to action with sector-specific insights.
Tesco Toolkit, meet Shopify…
elm gets all your accounts on the same page, talking the same language.
Get the picture, warts and all
Visualise your data with elm’s custom-built dashboards.
Make data-driven moves
Elm uses your data to produce digestible action points.
EPOS

“It’s upskilled the wider business and given the commercial team more visibility. It’s a great system and one we’ll be using for the long term.”

2.5 days of NAM reporting time back every week
Ben McCullough
Head of UK Retail, Vita Coco
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EPOS

“We’ve been able to grow a lot without having to create more headaches. elm does all the hard work for us.”

Store-level data across every retailer, previously out of reach
Brian Hopkins-Parkinson
Head of Sales, Huel
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EPOS

“elm is a cost-effective tool that takes the place of at least half a person in the early days of a company and that will only grow as we do too. It does a huge amount for us.”

Distribution up 320% with no extra analyst
Dylan McMahon
Head of Growth, Kendamil
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EPOS

“Elm’s simplicity means that everyone can use it, from people at Mars to our National Account Managers.”

1-2 days a week of data work saved
Stuart Ball
Head of Category, KIND
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Get started
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Track your marketing impact

Understand marketing ROI
Track how you and your competitors' brands are performing from awareness to preference and what that means for your marketing activity.
Beautiful dashboards
Instant access to your quarterly dip brand surveys in easy to read dashboards that deliver instant insight
Track your competition
Find out which brand attributes and category entry points influence your category’s buyers most.
BrandHealth

“The real strength of elm BrandHealth is that I’ve been able to put hard data behind what is effectively gut instinct.”

Made the case for the biggest ad investment in 30 years
James Procter-Blain
Head of Marketing, Tiptree
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Syndicated ActionsField work, made easy

Say goodbye to large budget commitments, scatter-gun approaches, and manual ROI analysis.


elm's Syndicated Actions tool makes in-store interventions flexible, data-driven, and transparent.
Syndicated Actions

“We’ve seen compliance going up and up thanks to Syndicated Actions. The number of stores selling has increased by 115% so far.”

+115% stores selling in Morrisons
Olivia Saville
National Account Manager, PerfectTed
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You’re in great company