Here We Flo is perfecting promotional compliance with elm's Syndicated Actions

The brand: Here We Flo

Here We Flo is a sustainable period care on a mission to be there for life’s messiest moments, offering 100% green, plant-based products. In 2024, they secured listings in Tesco and Sainsbury’s, marking their first venture into major grocery retailers.

Syndicated Actions is elm’s data-driven field sales tool. It analyses real retail data to detect issues, allocates a user-set weekly budget to highest-value opportunities, dispatches field agents to fix issues next-day, and tracks ROI through interactive dashboards.

Gabi Penczu, Here We Flo’s Head of Sales, sat down with us to explain how Syndicated Actions has transformed their approach to field work.

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The Results

- Fixing out of stocks: Increase in cash ROS by 115% post intervention

- Instant Results: From 30 days spent onboarding a 3rd-party field agency to next-day results

- ROS Increase: +27.2% cash ROS in Tesco through using Syndicated Actions

- Checking Promotions: Ensuring on-shelf availability and compliance across all retailers

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"We can manage field visits we otherwise couldn’t have handled, giving us a much wider reach without expanding our team."

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ENSURING PROMOTIONAL COMPLIANCE

"We started using Syndicated Actions when we got our first gondola end in Tesco. There was no way of us checking every store ourselves.

Syndicated has been a game-changer for promotions. To celebrate Black History Month, Tesco put us on a gondola end promotion in 55+ stores. We wouldn’t have been able to check compliance without Syndicated."

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SPEED AND FLEXIBILITY

"Before using Syndicated Actions, we once onboarded a field agency to do compliance visits in Boots. The whole process took six weeks to brief the team, agree on budgets, and execute actions.

Syndicated Actions has been so much faster and more cost-effective. We get our recommended actions through every Monday based on elm’s recommendations, decide on our budget, and the work is completed the next day. We use it strategically to support key promotions and high-footfall periods. Ideally, we'd use it weekly, but we are still a young business, so the flexibility works great."

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TACKLING ON-SHELF AVAILABILITY

"Before Syndicated, we would have to try to work backwards from the sales data to gather data on on-shelf availability. This took hours every week and was really cumbersome.

The biggest issue it tackles is on-shelf availability. The process is data-driven throughout, automatically showing us exactly where actions are needed based on our EPOS data. It’s helped improve our rate of sale significantly - on average by +27.2% in Tesco."

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AN EXTENSION OF THE TEAM

"There are still only 14 of us on the team. We definitely wouldn’t be able to visit all of the stores ourselves; even in London, it would still take 30 minutes per visit, and that’s without commuting.
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With Syndicated Actions, we don’t need to physically visit every store. We can manage field visits we otherwise couldn’t have handled, giving us a much wider reach without expanding our team. The platform is intuitive and user-friendly, and the insights integrate seamlessly with our Slack channels, so everyone still stays in the loop."

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To learn more about getting started with elm today, email hello@getelm.co or signup now.

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